Hold Squad privacy policy

Effective 23 October 2026 ยท Hold Squad: Defend the Road, made by Heeo Inc.

Who we are

Hold Squad is a mobile game published by Heeo Inc. This policy explains what the game collects and how you can turn it off.

What the game collects

Only if "Share anonymous usage data" is switched on in Settings (it is on by default):

We use this only to find levels that are too hard or too easy and to fix crashes.

Ads

The game shows ads through Google AdMob: reward videos you choose to watch (double coins, revive your squad, free gems, free coins, a boost before a level, and tripling the daily gift) and a short ad between some levels. AdMob lets other ad networks bid to show an ad: AppLovin and Unity Ads. To show and measure ads, AdMob and these networks collect the device's advertising ID, an approximate location from the IP address, and how ads are viewed and tapped. Google ads are limited to content suitable for teens (no alcohol, gambling, dating or sexual content), and we turn on the matching content limits that AppLovin and Unity Ads offer.

In the European Economic Area, the UK and Switzerland, and where US state laws require it, Google's consent form asks for your choice before any ad is requested. You can change it any time in Settings under Ad privacy choices. You can also reset or delete your advertising ID in your Android settings. See how Google uses information from apps that use its services.

Purchases

You can buy Remove Ads (no more ads between levels) and a one-time Starter Pack (coins, gems and Remove Ads). Payment is handled entirely by Google Play; we never see your card or payment details. The game only remembers on your device which items you own, and Restore purchases in Settings brings them back after a reinstall.

What the game does not collect

Turning it off

Open Settings in the game and switch off Share anonymous usage data. From then on the game sends no analytics and no crash reports. For ads, use Ad privacy choices in Settings (where offered) or your Android ad settings. Uninstalling the game stops all collection.

Your saved game

Your progress is stored only on your device and in your own Android backup. We cannot see it.

Children

Hold Squad is rated for ages 13 and up and is not directed at children under 13. We do not knowingly collect information from children under 13.

How long data is kept

Event-level analytics data is kept for 14 months, then deleted; after that only aggregated reports with no app-instance ID remain. Crash reports are kept for 90 days. Data is encrypted in transit and is not sold. Ad data is shared with Google AdMob, AppLovin and Unity Ads only to show and measure ads.

Third parties

Analytics and crash reporting are provided by Google Firebase, ads by Google AdMob, AppLovin and Unity Ads, and payments by Google Play. See also AppLovin's privacy policy and Unity's privacy policy. See Google's privacy policy and Firebase privacy information.

Contact

Questions or requests: support@heeo.io.

We will post any change to this policy on this page with a new effective date.